Are Your Glasses Comfortable? Do they do the job that they’re supposed to in your every day life?
Despite eyewear’s increasing prominence in fashion, when buying glasses or sunglasses, FIT is the most important factor. Forty-four percent of wearers said they prioritize fit.
Buying eyewear should be easy and fun yet people struggle to find the right fit and don’t enjoy the experience, except in our practice. The eyewear industry generally treats every face as the same size and shape, resulting in ill-fitting eyewear which is why our customers keep coming back to our practice and if they leave, they still return in time. It’s because we deliver a more personalized approach.
Despite eyewear’s increasing prominence in fashion, when buying glasses or sunglasses, fit is the most important factor. The majority of people say that they prioritize fit.
Fit impacts brand choice and how people shop. More than a third of people always seek out the same styles or brand, yet the majority would happily try something different if they could find the right fit. Two-thirds of people would purchase eyewear more often if they were shown designs that actually fit their face. Customers are faced with a bewildering choice of frames, making it hard to find the perfect fit and style, without a professional to guide them. As a result, one in three adults who normally don’t like shopping for eyewear enjoy the customer experience at our practice.
Our team personalizes the selection of glasses, guarantees the perfect fit, which encourages customer loyalty, giving our practice a compelling competitive advantage in a retail landscape where the new size is custom!