Why does a $100 frame feel so different from a $400 or $500 frame?
Why does a $100 frame feel so different from a $400 or $500 frame? The truth is-----as price goes down, automation goes up. [...]
Patients Morph into Consumers in our Practice
The Convergence of Healthcare and Retail Our patients want it all: unlimited choice, unsurpassed convenience, personalized service and undeniable value AND we deliver [...]
POP PSYCHOLOGY ABOUT PEOPLE WHO WEAR GLASSES
Are people who wear glasses more trustworthy? “If you believe people with glasses are more intelligent– numerous studies back up that people believe [...]
Reflections on 2018 and Our Business
We continually invest in our business to stay ahead of the competition and to offer our patients the most updated experience in eye [...]
Why We Are The Best
Optics isn’t horseshoes. ‘Almost’ isn’t good enough. Why are we the best? Why is our referral rate so high? We’ll be happy to [...]
Eyewear and Art #WeKnowEyes
Eyeglass frames are art for the face. The way a work of art adorns a wall, an ophthalmic frame adorns a face. Our [...]
Fall 2016 Sunwear and Eyewear Trends #WeKnowEyes
FALL 2016 TRENDS IN EYEWEAR AND SUNWEAR The fall 2016 accessories trends can never be complete without the addition of the gorgeous fall/ [...]
Designer Trunk Shows – coming soon!
December in our business can be crazy busy - add some in-house designer trunk shows and it gets downright FUN! Here is our [...]